ForYourArt works in the interstices of art and enterprise. We produce art projects, share information about exhibitions and events, and collaborate with everyone from artists and institutions to civic entities and brands to encourage engagement and patronage. Launched in 2006, ForYourArt’s weekly newsletter has long served as L.A.’s definitive directory of art events and openings. #FYAaDay is a daily recommendation distilled from the spectrum of cultural activity happening across L.A.

Our goal is to inspire more people to make art a part of their everyday routines. For Frieze Los Angeles 2020, ForYourArt is producing the inaugural edition of TELETHON ForYourart, hosted by Tierney Talks, the eponymous podcast of L.A.-based writer, actor, and more, Tierney Finster. Representatives from other organizations on the Backlot, artists, curators, creative entrepreneurs, and more will be in conversation with Tierney, all day long throughout the fair, and streaming live via Instagram. This space for ideas and discussion will delve into art, entertainment, patronage, and the many types of and ways to get involved with various artist-driven organizations.