PUBLIC ART ALERT: John Baldessari's Learn To Dream, Aprende A Soñar for the LA Fund

Project: John Baldessari, Learn To Dream, Aprende A Soñar (For the LA Fund), 2012
Part of Arts Matter

The public art component of Arts Matter, kicked-off by Barbara Kruger in October, continues with the work of artist John Baldessari. His project titled Learn To Dream, Aprende A Soñar (For the LA Fund) launches today, and now appears on twelve buses along with 48 other media assets including billboards, bus shelters, and other types of outdoor media throughout Los Angeles for the next four weeks.

Learn To Dream, Aprende A Soñar is the second in a yearlong series of original works of art by world-renowned artists produced by ForYourArt for Arts Matter, a first of its kind, citywide public art exhibition and fundraising campaign to support arts education in the nation’s second largest public school system.

Presented by the Los Angeles Fund for Public Education (LA Fund) and the Los Angeles Unified School District (LAUSD), Arts Matter addresses the importance of arts education in Los Angeles public schools, the “creative capital of the world.”

Baldessari’s bus artwork, with its yellow and black design, turns Los Angeles Metro buses into ‘school buses’. Baldessari‘s work provokes contemplation about what is and is not working in education today and challenges us to plan for a better future. His bilingual text, rendered in the artist’s hand, inspires thinking and dialogue among and about Los Angeles’ diverse audiences.

“Here in the world’s creative capital we need to ensure all of our students receive a comprehensive, integrated arts education,” states Megan Chernin, founding Chair and CEO of the Los Angeles Fund for Public Education. “Los Angeles cannot take the creative economy for granted. Major LA employers like Mattel, a worldwide leader in hiring creative people, are joining this campaign because they understand the direct connection between arts integration in the classroom and a thriving creative workforce.”

“John Baldessari’s project brings art to the public with multiple access points for diverse audiences. As the buses move throughout Los Angeles, we are reminded that society’s values are communicated and learned via public space and shared movement,” said ForYourArt founder Bettina Korek.

To find out more about Barbara Kruger’s Arts Matter public art exhibition, click here.

John Baldessari, Learn To Dream, Aprende A Soñar (GIF for the LA Fund), 2012
Part of Arts Matter  © John Baldessari

John Baldessari, Learn To Dream, Aprende A Soñar (Bus for the LA Fund), 2012. © John Baldessari. Photo by Joshua White.