LEARN: About Barbara Kruger School Bus and Billboards for the LA Fund

Posted on: November 15th, 2012

Here’s What People are Saying About Barbara Kruger’s Public Art Exhibition for the LA Fund

“The importance of teaching as a profession has been tragically undervalued and the result will be a diminished American culture, And the place of the arts in the classroom is essential in encouraging invention, ambition, and an understanding of the importance and pleasures of living an examined life.”
-Barbara Kruger in GalleristNY

“…the Los Angeles Fund for Public Education (LA Fund) and the Los Angeles Unified School District (LAUSD) launched a huge public art project called “Arts Matter” using the work of Barbara Kruger to address the importance of arts education in Los Angeles public schools.”
-The Wall Street Journal

the artist is none other than the legendary Barbara Kruger, whose signature black, white and red graphics — like a public service announcement meets reassuring Mad Men-era advertising — reads spectacularly well in L.A.’s urban environment.”
-LA Weekly

“Kruger, who called herself a product of public education, said she aimed to include thoughts that tied the ‘lack of education’ to ‘catastrophe’ in a humorous and critical way.”
-KPCC 

What I hope for is that a better education encourages people to try and examine life.”
-Barbara Kruger in ARTINFO

“Product advertising banished from some Los Angeles buses and billboards in favor of a thoughtful campaign supporting the arts?! What’s our consumer society coming to?”
-ADWEEK

“a bus covered with the edgy, whimsical, boldly lettered work of Barbara Kruger.”
-L.A. Times

This campaign… has quickly become both the best-looking and most ubiquitous advertising on L.A.’s streets”
-LA Weekly

“Kruger’s eye-catching bus wrap, ‘School Bus,’ is partly inspired by a project she did for New York’s Public Art Fund in 1997, simply titled ‘Bus,’ which ran for a month. The new buses include many education-themed slogans and quotations”
-ARTINFO

“even people who have no idea what the bus or billboards are supporting are posting photos on Instagram or Twitter because they’re drawn in by the message and execution.”
-LA Weekly

You can listen to an interview with Barbara Kruger about her artistic practice from The Modern Art Notes Podcast here.

Images:
Bus: Barbara Kruger, School Bus, 2012. © Barbara Kruger; Billboard: Barbara Kruger, Untitled, (Human History), 2012. © Barbara Kruger; Photo by Joshua White.

Barbara Kruger, School Bus, 2012. © Barbara Kruger. Photo by Joshua White.

Bus: Barbara Kruger, School Bus, 2012. © Barbara Kruger; Billboard: Barbara Kruger, Untitled, (Art Is), 2012. © Barbara Kruger; Photo by Joshua White.