LA><ART Presents a New Billboard Project by Meg Cranston
Meg Cranston, an LA-based artist featured in the first Los Angeles Biennial Made in LA 2012, organized by the Hammer Museum in collaboration with LA><ART, presents a public billboard on the occasion of the Biennial. Situated on La Cienega Boulevard between Venice and Washington Boulevards, the site-specific installation is based on Cranston’s lobby mural at the Hammer Museum (pictured below).
“For my first billboard, I did a version of my work in Made in L.A. 2012 at the Hammer. To have the image (of multiple cigarettes lighters) in two places makes it like an ad campaign. The question is what am I advertising? I suppose “real” advertisements work in a similar way. What is pictured is often only metaphorically related to the product being sold. Puppies can be used to sell toilet paper or an image of a beautiful woman to sell snow tires. To me the lighters have poetic resonance but I will let the audience decide.”
Meg Cranston, a member of the Fine Arts faculty at Otis College for more than twenty years, serves as Chair of the Fine Arts Department and works as an artist, curator, and editor. For the last twenty-two years, she has exhibited her sculpture, performance and mixed media installations.
Meg Cranston’s public billboard on La Cienega Boulevard is produced by LA><ART Public Art Initiatives and ForYourArt – Los Angeles Public Domain (LAPD), and will be up through the end of August, 2012.
1. Meg Cranston, 2012, site-specific public billboard, courtesy of the artist and LA><ART, Los Angeles
2. Meg Cranston. California (Full Size), 2012 and Fireplace 12, 2012. Made in L.A. Installation view at the Hammer Museum, Los Angeles, June 2-September 2, 2012. Photo by Brian Forrest. Courtesy of the Hammer Museum.