For the Kids at Salon 94 Freemans
Pairing early Jeff Koons works with late 1980s sports lithographs, the For the Kids exhibition traces a moment when sports figures were verging on becoming full-fledged Pop stars.
Salon 94 Freemans had an exhibition For the Kids that bordered on the line of Pop Art and sports nostalgia. Curated by Fabienne Stephan and Adam Shopkorn, For the Kids was comprised of vintage sport lithographs from 1986 through 1990 from the archives of John and Tock Costacos, better known as the Costacos Brothers, and rare, early works from Jeff Koons.
In an article, GQ asked readers to “imagine a gallery filled with the superhero-like monikers of sports’ most notable players from the ’80s and ’90s, a time when these guys were becoming pop stars.” For the Kids was for the adults who wanted to remember their favorite sports players as heroes with a comic twist.
Paired with Koons’ early works that incorporates Nike advertisements, this exhibition displayed the start of athletes being perceived in a new way. Juxtapoz said that the Costacos Brothers’ “posters, creating nicknames and art-directed personas for professional athletes, built one of the most memorable bodies of work in sports art history.”